{"id":1192,"date":"2025-02-19T10:40:59","date_gmt":"2025-02-19T10:40:59","guid":{"rendered":"https:\/\/xn--mathildehst-ogb.dk\/?page_id=1192"},"modified":"2025-02-21T09:57:24","modified_gmt":"2025-02-21T09:57:24","slug":"project-6","status":"publish","type":"page","link":"https:\/\/xn--mathildehst-ogb.dk\/index.php\/project-6\/","title":{"rendered":"Project-6"},"content":{"rendered":"\n

< Back to the projects<\/a><\/p>\n\n\n\n

Web Manager at MOSSYFROG<\/h1>\n\n\n\n

Technologies used:<\/strong>
Shopify (CMS)
Adobe Creative Cloud (Graphic design and visualization)
Canva (Graphic design)
Google Search Console (Data-driven SEO-optimization)
Google Trends (Data-driven SEO-optimization)
Google Sheets (Project management)
Teams and Google Meet (Meetings with the team)<\/p>\n\n\n\n

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During my time as Web Manager at MOSSYFROG, I worked on a variety of projects that enhanced the company\u2019s digital presence and improved the overall customer experience. My role combined UX\/UI design, graphic design, Shopify management, SEO- and customer journey optimization. Below are some key projects I contributed to.<\/p>\n\n\n\n

My time at MOSSYFROG allowed me to merge creativity with strategic decision-making, resulting in a more user-friendly, visually appealing, and high-performing online store. This experience further solidified my expertise in UX\/UI, Shopify customization, and digital brand development.<\/p>\n\n\n\n

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UX\/UI Enhancements for an Optimized Shopping Experience<\/strong><\/strong><\/p>\n\n\n\n

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I redesigned key pages of the MOSSYFROG Shopify store to improve usability, aesthetics, and conversion rates. This involved:<\/p>\n\n\n\n

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  • Conducting usability audits to identify pain points
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  • Ensuring a mobile-friendly and responsive design
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  • Implementing a more intuitive navigation structure
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  • Redesigning the product pages to better showcase items and streamline the checkout process<\/li>\n<\/ul>\n\n\n\n
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        <\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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        The evaluation and optimization report I created for this project<\/mark> <\/figcaption><\/figure>\n<\/div>\n\n\n\n
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        The first page of the report stating the purpose of my job and the three focus points of my UX\/UI analysis: Functionality, User Experience and Visual Appeal<\/mark><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

        Data-driven SEO-optimization<\/strong><\/p>\n\n\n\n

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        Leveraging data insights, I enhanced MOSSYFROG\u2019s search engine performance by:<\/p>\n\n\n\n

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        • Conducting keyword research and implementing on-page optimizations like blog posts, collection and product descriptions, image alt-texts, text for Google SEO-snippets and more<\/li>\n<\/ul>\n\n\n\n
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          • Using Google Trends to identify trending keywords and align content strategy accordingly<\/li>\n<\/ul>\n\n\n\n
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            • Analyzing Google Search Console data to find out how people find the site, and implement more of what works for the site<\/li>\n<\/ul>\n\n\n\n
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              • Monitoring organic traffic performance and adjusting SEO tactics to improve visibility<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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                Data from Google Search Console<\/mark><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

                Shopify Management and Customization<\/strong><\/strong><\/strong><\/p>\n\n\n\n

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                I helped optimize the platform to better serve business needs by:<\/p>\n\n\n\n

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                • Customizing theme settings and templates to align with the brand via HTML\/CSS and Liquid code
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                • Creating new templates for products and blog posts to improve layout consistency and branding
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                • Implementing advanced metadata objects and metafields to store and display specific data about the designer of the products
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                • Daily problem-solving (fixing page layout issues, making sure collection and products are displayed correctly, helping with any issues)
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                • Propose and implement design changes according to UX-principles and visual appeal<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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                  \"\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
                  I created metadata objects to show the designer and several informations below each product<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n\n
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                  I implemented product cards for both products and designers as shown in this picture with HTML\/CSS to align with brand design.<\/mark><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

                  Project Management and Business Strategy<\/strong><\/strong><\/strong><\/strong><\/p>\n\n\n\n

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                  To improve internal workflow efficiency, I developed a project management template in Google Sheets to track tasks, deadlines, priorities and who was responsible for what task. This allowed the team to:<\/p>\n\n\n\n

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                  • Maintain clear oversight of ongoing projects<\/li>\n\n\n\n
                  • Ensure timely task completion and accountability<\/li>\n\n\n\n
                  • Streamline communication and workload distribution<\/li>\n<\/ul>\n\n\n\n

                    Beyond project management, I actively contributed to business strategy and improvement by:<\/p>\n\n\n\n

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                    • Providing insights and recommendations for new product ideas<\/li>\n\n\n\n
                    • Suggesting ways to optimize product displays and user engagement on the website<\/li>\n\n\n\n
                    • Offering strategic advice on streamlining business operations and enhancing customer experience<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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                      Project management in Google Sheets created by me<\/mark><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                      < Back to the projects Web Manager at MOSSYFROG Technologies used:Shopify (CMS)Adobe Creative Cloud (Graphic design and visualization)Canva (Graphic design)Google Search Console (Data-driven SEO-optimization)Google Trends (Data-driven SEO-optimization)Google Sheets (Project management)Teams and Google Meet (Meetings with the team) During my time as Web Manager at MOSSYFROG, I worked on a variety of projects that enhanced the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-no-title","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"class_list":["post-1192","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/xn--mathildehst-ogb.dk\/index.php\/wp-json\/wp\/v2\/pages\/1192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xn--mathildehst-ogb.dk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/xn--mathildehst-ogb.dk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/xn--mathildehst-ogb.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xn--mathildehst-ogb.dk\/index.php\/wp-json\/wp\/v2\/comments?post=1192"}],"version-history":[{"count":9,"href":"https:\/\/xn--mathildehst-ogb.dk\/index.php\/wp-json\/wp\/v2\/pages\/1192\/revisions"}],"predecessor-version":[{"id":1247,"href":"https:\/\/xn--mathildehst-ogb.dk\/index.php\/wp-json\/wp\/v2\/pages\/1192\/revisions\/1247"}],"wp:attachment":[{"href":"https:\/\/xn--mathildehst-ogb.dk\/index.php\/wp-json\/wp\/v2\/media?parent=1192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}