Graphic Design Strategy for Mindhelper

Technologies used:
Canva (Graphic Design)
Adobe Illustrator (Illustration)

As part of my application for a graphic designer position at Mindhelper, I conducted an in-depth research and analysis of the target group’s visual preferences, focusing on design and illustration styles that resonate with young audiences. I explored current design trends and gathered inspiration from examples on Behance to inform my creative direction. Based on these insights, I developed a strategic approach to illustration, crafted an example illustration, and designed a merch concept including tote bags and stickers. This project demonstrates my ability to combine research, strategy, and creativity to produce thoughtful and engaging designs.

All of the illustrations are made by me.

Presentation of my Graphic Design Strategy