Mathilde Høst

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Web Manager at MOSSYFROG

Technologies used:
Shopify (CMS)
Adobe Creative Cloud (Graphic design and visualization)
Canva (Graphic design)
Google Search Console (Data-driven SEO-optimization)
Google Trends (Data-driven SEO-optimization)
Google Sheets (Project management)
Teams and Google Meet (Meetings with the team)

During my time as Web Manager at MOSSYFROG, I worked on a variety of projects that enhanced the company’s digital presence and improved the overall customer experience. My role combined UX/UI design, graphic design, Shopify management, SEO- and customer journey optimization. Below are some key projects I contributed to.

My time at MOSSYFROG allowed me to merge creativity with strategic decision-making, resulting in a more user-friendly, visually appealing, and high-performing online store. This experience further solidified my expertise in UX/UI, Shopify customization, and digital brand development.

UX/UI Enhancements for an Optimized Shopping Experience

I redesigned key pages of the MOSSYFROG Shopify store to improve usability, aesthetics, and conversion rates. This involved:

  • Conducting usability audits to identify pain points
  • Ensuring a mobile-friendly and responsive design
  • Implementing a more intuitive navigation structure
  • Redesigning the product pages to better showcase items and streamline the checkout process
      The evaluation and optimization report I created for this project
      The first page of the report stating the purpose of my job and the three focus points of my UX/UI analysis: Functionality, User Experience and Visual Appeal

      Data-driven SEO-optimization

      Leveraging data insights, I enhanced MOSSYFROG’s search engine performance by:

      • Conducting keyword research and implementing on-page optimizations like blog posts, collection and product descriptions, image alt-texts, text for Google SEO-snippets and more
      • Using Google Trends to identify trending keywords and align content strategy accordingly
      • Analyzing Google Search Console data to find out how people find the site, and implement more of what works for the site
      • Monitoring organic traffic performance and adjusting SEO tactics to improve visibility
      Data from Google Search Console

      Shopify Management and Customization

      I helped optimize the platform to better serve business needs by:

      • Customizing theme settings and templates to align with the brand via HTML/CSS and Liquid code
      • Creating new templates for products and blog posts to improve layout consistency and branding
      • Implementing advanced metadata objects and metafields to store and display specific data about the designer of the products
      • Daily problem-solving (fixing page layout issues, making sure collection and products are displayed correctly, helping with any issues)
      • Propose and implement design changes according to UX-principles and visual appeal
      I created metadata objects to show the designer and several informations below each product
      I implemented product cards for both products and designers as shown in this picture with HTML/CSS to align with brand design.

      Project Management and Business Strategy

      To improve internal workflow efficiency, I developed a project management template in Google Sheets to track tasks, deadlines, priorities and who was responsible for what task. This allowed the team to:

      • Maintain clear oversight of ongoing projects
      • Ensure timely task completion and accountability
      • Streamline communication and workload distribution

      Beyond project management, I actively contributed to business strategy and improvement by:

      • Providing insights and recommendations for new product ideas
      • Suggesting ways to optimize product displays and user engagement on the website
      • Offering strategic advice on streamlining business operations and enhancing customer experience
      Project management in Google Sheets created by me